The efficacy and safety of vaccines are facts. It makes no sense to be pro- or anti- a fact (—would anyone ever say they were pro- or anti- gravity?—), so it makes no sense to be anti-vax. And too often, the use of anti-vax compels the media to give it equal attention to a corresponding pro. Except that it isn’t equal and so shouldn’t be afforded that attention.
Whether in words or diagrams explaining a chain of determinants or consequences can be a powerful way to communicate. You not only bolster your argument but you also arm your reader to do likewise as they then explain it to others.
The task of cataloging and unwinding all of the deliberate or misguided Trump Administration changes to the nation’s healthcare system could be aided by the 2016 Presidential Transition Briefing Books as well as the Cabinet Exit Memos. They provide a detailed picture of agencies and departments at the end of the Obama Administration.
Beginning today and over the next two years, we should collectively assemble a comprehensive plan for the next American administration to restore the country’s public health system and its role in global health leadership. We should be creating the ‘Health Recovery Plan’ nowrather than wait for a hectic transition period in 2020/2021.
To enhance the effectiveness of patient education and counseling, practitioners might adopt some of the techniques of advertising. These include frequent repetition of key messages, emphasizing benefits not just procedures, and associating success with persons well known and respected by the patient (a form of indirect endorsement).
The field of Health Communications is broad and complex, not easily summarized in a chart or table. Please use this collection of cards showing the actor, audience, intent, and example of several of these methods to map out communications campaigns –in the field of health or otherwise.
The gist of a story can often be more memorable than the precision of a fact. Stories are often more easily repeated, and can have a longer life and a more lasting effect. So non-profits, NGOs, and intergovernmental organizations profitably build stories into any appeal for funding or any effort to raise awareness of the organizations and/or their causes.
Given the power of the bully pulpit, the extraordinary persuasiveness of the media, and the proven efficacy of the flu vaccine, it’s surprising how little U.S. presidents have publicly communicated and led by example on this issue.
Given all the hoopla at the launch of Apple Watch, you’d be forgiven if you missed a short segment that day (March 9, 2015) where Apple introduced an app-building suite called ResearchKit. Designed to make it easier for medical researchers to conduct large-scale studies, it has the potential to be a game-changer in public health.