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      <image:title>Rick Lesaar on Health and Communications</image:title>
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    <loc>https://www.healthandcommunications.com/articles/2026/1/20/perspective</loc>
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      <image:title>Rick Lesaar on Health and Communications - Let's Put This Into Perspective... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Rick Lesaar on Health and Communications - Let's Put This Into Perspective... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Rick Lesaar on Health and Communications - Let's Put This Into Perspective... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Rick Lesaar on Health and Communications - Let's Put This Into Perspective... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Rick Lesaar on Health and Communications - Let's Put This Into Perspective... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.healthandcommunications.com/articles/science-delisted</loc>
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    <lastmod>2026-01-02</lastmod>
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      <image:title>Rick Lesaar on Health and Communications - Science Delisted - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/49b5346b-6dde-428e-bb19-79bbb7b8761e/Screenshot+2026-01-02+at+10.55.27%E2%80%AFAM.png</image:loc>
      <image:title>Rick Lesaar on Health and Communications - Science Delisted - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.healthandcommunications.com/articles/2025/6/12/longitudinal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-15</lastmod>
    <image:image>
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      <image:title>Rick Lesaar on Health and Communications - The Longitudinal and the Short of It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/eacad9d3-8d6f-4624-93c6-c085bdc69023/Screenshot+2025-05-14+at+1.12.20%E2%80%AFPM.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - The Longitudinal and the Short of It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.healthandcommunications.com/articles/2025/4/4/breaking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-07</lastmod>
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      <image:title>Rick Lesaar on Health and Communications - Breaking’s Easier Than Making - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.healthandcommunications.com/articles/actions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-22</lastmod>
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      <image:title>Rick Lesaar on Health and Communications - Actions Speak... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/5364d484-283b-4b50-8d5c-5bc05b244fea/477545843_10234484353834502_504150627437821818_n.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - Actions Speak... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/efdb77e5-3f11-4f0e-bfea-ca1d64f6881c/Screenshot+2025-02-22+at+11.55.54%E2%80%AFAM.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - Actions Speak... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.healthandcommunications.com/articles/kennedy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/ca781b7f-ac29-4e78-8b3b-92cbccb1a2d1/Screenshot+2024-11-08+at+3.32.57%E2%80%AFPM.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - The Stunning Hypocrisy and Potentially Dangerous Future of Robert F. Kennedy, Jr. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/8e081cd8-748a-465a-96e9-71a28c208cb9/Screenshot+2024-11-08+at+8.23.46%E2%80%AFAM.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - The Stunning Hypocrisy and Potentially Dangerous Future of Robert F. Kennedy, Jr. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/bb962f01-966f-4808-9274-d86e7fde563c/Screenshot+2024-10-03+at+6.42.53%E2%80%AFPM.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - The Stunning Hypocrisy and Potentially Dangerous Future of Robert F. Kennedy, Jr. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.healthandcommunications.com/articles/2024/7/5/sins</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/df3b9fa3-34d1-420a-9272-de7536546dd6/Screenshot+2024-07-04+at+6.12.28%E2%80%AFPM.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - Sins of Commission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.healthandcommunications.com/articles/2024/3/19/layering</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/f14ae4bc-68aa-4beb-af23-3479b2a3524b/Screenshot+2024-03-19+at+9.50.48%E2%80%AFAM.png</image:loc>
      <image:title>Rick Lesaar on Health and Communications - What Can a Salvador Dali Painting Tell Us About Health Communications? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/a78a0cf5-0019-492d-b4c1-a913175d3136/G-001249-20130619_XBD.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - What Can a Salvador Dali Painting Tell Us About Health Communications? - Make it stand out</image:title>
      <image:caption>Photo credit and image rights:  Courtesy National Gallery of Art, Washington. © Salvador Dalí, Gala-Salvador Dalí Foundation / Artists Rights Society (ARS), New York / Erich Lessing / Art Resource, NY.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/a4bea8db-4cca-41ec-b4c7-eb20c6d56c07/Screenshot+2024-03-19+at+10.37.30%E2%80%AFAM.png</image:loc>
      <image:title>Rick Lesaar on Health and Communications - What Can a Salvador Dali Painting Tell Us About Health Communications? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/c60b96f0-1ed0-4ebd-91ab-d80fd76745e3/Screenshot+2024-03-19+at+10.40.12%E2%80%AFAM.png</image:loc>
      <image:title>Rick Lesaar on Health and Communications - What Can a Salvador Dali Painting Tell Us About Health Communications? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/9944ef2b-ecf5-4a1d-abab-a016a86a85ab/Screenshot+2024-03-19+at+10.53.39%E2%80%AFAM.png</image:loc>
      <image:title>Rick Lesaar on Health and Communications - What Can a Salvador Dali Painting Tell Us About Health Communications? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/f1bb1997-53c3-44d7-b0e3-0bf0a0758e23/Screenshot+2024-03-19+at+10.53.02%E2%80%AFAM.png</image:loc>
      <image:title>Rick Lesaar on Health and Communications - What Can a Salvador Dali Painting Tell Us About Health Communications? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/8c22b095-16c0-4212-93ed-ae0f5c52e011/Screenshot+2024-03-19+at+3.25.53%E2%80%AFPM.png</image:loc>
      <image:title>Rick Lesaar on Health and Communications - What Can a Salvador Dali Painting Tell Us About Health Communications? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.healthandcommunications.com/articles/instructions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/1246d0e7-1984-49d1-af0c-a0de851ba88d/1.1+opening.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - How Good are COVID Test Instructions? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/7b599059-356b-453b-a59f-033b6cade8cb/1+who+made.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - How Good are COVID Test Instructions? - Make it stand out</image:title>
      <image:caption>Figure 1:  The five tests reviewed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/1e01eaba-d738-475f-96b1-6b27b42ba469/2+waiver.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - How Good are COVID Test Instructions? - Make it stand out</image:title>
      <image:caption>Figure 2:  Except from an FDA Emergency Use Authorization letter. Highlighting mine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/55194dd7-e2eb-40ae-9325-9181ec821469/3+nose.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - How Good are COVID Test Instructions? - Make it stand out</image:title>
      <image:caption>Figure 3:  A portion of the QuickVue instructions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/83527803-a288-44ca-b95e-b0ef2504a5b0/4+results.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - How Good are COVID Test Instructions? - Make it stand out</image:title>
      <image:caption>Figure 4:  Results section of the iHealth test.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/1e10d2db-16dd-4f7b-bcb8-19f526c276fa/5+-+blue.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - How Good are COVID Test Instructions? - Make it stand out</image:title>
      <image:caption>Figure 5:  Clearblue Plus pregnancy test.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/a20d2b56-5757-41fc-88c0-ca620af91b99/6+pilot.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - How Good are COVID Test Instructions? - Make it stand out</image:title>
      <image:caption>Figure 6:  Pilot test logo from the box (left) and the instructions (right).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/8c3d71f5-3f4a-40fb-ba94-0bb4dd100ada/7+ihealth+two+tests.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - How Good are COVID Test Instructions? - Make it stand out</image:title>
      <image:caption>Figure 7:  iHealth instructions for two different tests.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/8ce03052-e60f-4864-96f1-78a135f6e133/8+swabs.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - How Good are COVID Test Instructions? - Make it stand out</image:title>
      <image:caption>Figure 8:  How the instructions show users to avoid touching the swab end. From left to right, better to worse: QuickVue, BinaxNOW, iHealth, Pilot, Flowflex.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/4a5b20a0-4748-4f41-a370-a21fdfe20423/1.2+closing+%3F.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - How Good are COVID Test Instructions? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.healthandcommunications.com/articles/2022/ukraine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/8eb62e0a-3e86-419e-9748-338e8c89d86f/Screenshot+2022-12-05+at+1.37.07+PM.png</image:loc>
      <image:title>Rick Lesaar on Health and Communications - Unimaginable Tragedy  –  Uncommon Opportunity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.healthandcommunications.com/articles/color</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/3b7ed1be-6ba3-45b4-a10a-8b19a5fb4984/Screen+Shot+2022-03-04+at+2.07.51+AM.jpg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - What Color is Your COVID? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/ddf7695a-f6e0-4631-b50c-8640e2868bc7/Screen+Shot+2022-03-01+at+6.33.01+PM.png</image:loc>
      <image:title>Rick Lesaar on Health and Communications - What Color is Your COVID? - Make it stand out</image:title>
      <image:caption>Relative color predominance of coronavirus images in different countries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/a00b05c2-2990-4304-ba9f-72e503c3da0d/navage+1+.jpeg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - What Color is Your COVID? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/67e3f12c-6d54-453d-9b45-117b8b62c860/navage+2.jpeg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - What Color is Your COVID? - Make it stand out</image:title>
      <image:caption>Images from Naväge commercial.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Rick Lesaar on Health and Communications - What Color is Your COVID? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/d1b5f3b0-2110-4f9b-b2fb-9412b9a4c2c4/Screen+Shot+2022-03-02+at+4.44.48+PM.png</image:loc>
      <image:title>Rick Lesaar on Health and Communications - What Color is Your COVID? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Rick Lesaar on Health and Communications - A New Prescription for Patient Information - Make it stand out</image:title>
      <image:caption>Image 1. Rosuvastatin with information sheet attached.</image:caption>
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    <image:image>
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      <image:title>Rick Lesaar on Health and Communications - A New Prescription for Patient Information - Make it stand out</image:title>
      <image:caption>Image 2. The sheet, unfolded and shown front and back.</image:caption>
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    <image:image>
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      <image:title>Rick Lesaar on Health and Communications - A New Prescription for Patient Information - Make it stand out</image:title>
      <image:caption>Image 3. First half of Patient Information highlighted.</image:caption>
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      <image:title>Rick Lesaar on Health and Communications - A New Prescription for Patient Information - Make it stand out</image:title>
      <image:caption>Image 4. Close-up of sheet cutting suggestion.</image:caption>
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    <lastmod>2022-03-09</lastmod>
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      <image:title>Rick Lesaar on Health and Communications - Sticker Shock!</image:title>
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      <image:caption>Emergency Operations Center at the Centers for Disease Control and Prevention</image:caption>
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    <image:image>
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      <image:title>Rick Lesaar on Health and Communications - Four Suggestions to Rehabilitate the CDC’s Reputation</image:title>
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    <image:image>
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      <image:title>Rick Lesaar on Health and Communications - Four Suggestions to Rehabilitate the CDC’s Reputation</image:title>
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    <lastmod>2022-03-09</lastmod>
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      <image:title>Rick Lesaar on Health and Communications - Rebuilding Far Beyond Just Public Health</image:title>
      <image:caption>Design specification for biohazard symbol.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/1599149352763-VGY31172IUH3YPBEKT2H/super+12+monkeys.jpeg</image:loc>
      <image:title>Rick Lesaar on Health and Communications - Rebuilding Far Beyond Just Public Health</image:title>
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    <loc>https://www.healthandcommunications.com/articles/2ndjob</loc>
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    <lastmod>2022-03-09</lastmod>
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    <lastmod>2022-03-09</lastmod>
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      <image:title>Rick Lesaar on Health and Communications - Three Truths About Trust</image:title>
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      <image:title>Rick Lesaar on Health and Communications - Three Truths About Trust</image:title>
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      <image:title>Rick Lesaar on Health and Communications - Three Truths About Trust</image:title>
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    <lastmod>2022-12-16</lastmod>
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      <image:title>Rick Lesaar on Health and Communications - A Formula for Effective ( health ) Communications</image:title>
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    <lastmod>2022-03-09</lastmod>
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      <image:title>Rick Lesaar on Health and Communications - Don't say Anti-Vax – It's Logically Wrong and Rhetorically Misleading</image:title>
      <image:caption>Image courtesy of the National Library of Medicine, National Institutes of Health See this remarkable 1891 publication here https://collections.nlm.nih.gov/bookviewer?PID=nlm:nlmuid-35120790R-bk#page/1/mode/2up</image:caption>
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    <lastmod>2022-12-06</lastmod>
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      <image:title>Rick Lesaar on Health and Communications - Explain the Chain</image:title>
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      <image:caption>Figure 1 – A Negative Chain Showing Determinants</image:caption>
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      <image:title>Rick Lesaar on Health and Communications - Explain the Chain</image:title>
      <image:caption>Figure 2 – A Petal Diagram of Negative Chains</image:caption>
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      <image:title>Rick Lesaar on Health and Communications - Explain the Chain</image:title>
      <image:caption>Figure 3 – A Positive Chain Showing Consequences</image:caption>
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    <lastmod>2024-07-05</lastmod>
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      <image:caption>This image is just a mock-up. A real Plan is possible, though, if we begin work on it now and progressively and collectively refine the strategy over the next two years.</image:caption>
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    <lastmod>2022-12-16</lastmod>
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      <image:caption>Mock-up of a Nutrition Facts label modified to show consequences.</image:caption>
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      <image:title>Rick Lesaar on Health and Communications - Why Stories are Routinely Retold and Facts Frequently Forgotten</image:title>
      <image:caption>Copyright: The Global Fund / John Rae</image:caption>
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      <image:title>Rick Lesaar on Health and Communications - Why Stories are Routinely Retold and Facts Frequently Forgotten</image:title>
      <image:caption>The Global Fund's brochure with every fact and figure highlighted in yellow. Copyright: The Global Fund / John Rae.</image:caption>
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    <lastmod>2022-03-09</lastmod>
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      <image:caption>Photograph: Pete Souza</image:caption>
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      <image:caption>Photograph: David Hume Kennedy</image:caption>
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      <image:caption>Photographs: L to R, T to B - Michael Evans: June 17, 1983; Pete Souza: July 9, 1985; March 12, 1986; March 8, 1988</image:caption>
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  <url>
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    <lastmod>2022-03-09</lastmod>
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      <image:caption>Table 2 - Gauge of Effectiveness</image:caption>
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    <lastmod>2022-03-09</lastmod>
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      <image:caption>Photo courtesy Rich Girard via Flickr Creative Commons</image:caption>
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    <lastmod>2022-03-09</lastmod>
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      <image:caption>A vial of the NIAID Zika Virus Investigational DNA Vaccine, taken at the NIAID Vaccine Research Center’s Pilot Plant in Frederick, Maryland. Credit: National Institute of Allergy and Infectious Diseases, National Institutes of Health</image:caption>
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  <url>
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    <lastmod>2022-03-09</lastmod>
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      <image:caption>UN Photo/Manuel Elias</image:caption>
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    <lastmod>2022-03-09</lastmod>
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      <image:caption>Photograph by Adrian Brooks</image:caption>
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    <lastmod>2022-08-23</lastmod>
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      <image:caption>Dr. Anthony S. Fauci. Photo courtesy NIAID.</image:caption>
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    <loc>https://www.healthandcommunications.com/articles/billion</loc>
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    <lastmod>2022-03-09</lastmod>
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    <lastmod>2022-03-09</lastmod>
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      <image:caption>Map-1 Weekly US Map: Influenza Summary Update [ CDC ]</image:caption>
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      <image:caption>Map-2 FluView [ CDC ]</image:caption>
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      <image:title>Rick Lesaar on Health and Communications - Mapping Flu</image:title>
      <image:caption>Map-3 Syndromes grippaux [ French Ministry of Health and Sport ]</image:caption>
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    <loc>https://www.healthandcommunications.com/articles/risk</loc>
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    <lastmod>2026-02-20</lastmod>
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      <image:caption>Colorized scanning electron micrograph of red blood cell infected with malaria parasites, which are colorized in blue. The infected cell is in the center of the image area. Below are uninfected cells with a smooth red surface. Credit: NIAID</image:caption>
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      <image:caption>Table 1</image:caption>
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      <image:caption>Table 2</image:caption>
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    <lastmod>2022-03-09</lastmod>
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    <lastmod>2022-03-09</lastmod>
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      <image:caption>Table 2: Gauge of Effectiveness</image:caption>
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      <image:caption>Illustration from the original ClearRx patent, US2006163110 (A1), from designers Deborah Adler and Klaus Rosberg.</image:caption>
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    <lastmod>2025-02-19</lastmod>
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      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The Capitol and the Summerhouse in the spring</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/93b32548-7cda-48e6-9cb3-58bfef289e40/1.2.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Thornton's original plan for The Capitol</image:caption>
    </image:image>
    <image:image>
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      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>West front of The Capitol, January 6, 2021</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/e6d13302-0659-4707-aa76-5cbb48f091c5/1.4.jpg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Exhibition Hall</image:caption>
    </image:image>
    <image:image>
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      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Alexis de Tocqueville</image:caption>
    </image:image>
    <image:image>
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      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Latrobe’s drawing of the House Chamber</image:caption>
    </image:image>
    <image:image>
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      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Dr. William Thornton – First Architect of The Capitol</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/d885bca2-2aee-4552-8297-9600e5393453/3.3.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Cox Corridor painting of George Washington laying The Capitol’s cornerstone</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/244379bc-f877-4455-8782-db0f2e359360/3.4.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Construction of the new Dome in 1859</image:caption>
    </image:image>
    <image:image>
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      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The Rotunda used as barracks during the Civil War</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/748d9689-047d-40df-b6fa-6db01dfbe2b9/4.2.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The Apotheosis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/43a8bad5-c50c-47c9-8786-6e5184441982/4.3.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The Declaration of Independence from the Frieze</image:caption>
    </image:image>
    <image:image>
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      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>General George Washington Resigning His Commission</image:caption>
    </image:image>
    <image:image>
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      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Portrait Monument to Lucretia Mott, Elizabeth Cady Stanton and Susan B. Anthony</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/1b405eb9-0bdc-4771-a85b-e653d6a0858f/4.6.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>William Penn’s Treaty With The Indians</image:caption>
    </image:image>
    <image:image>
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      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/291f08c0-ce3f-4570-9732-d3e94b032810/5.2.jpg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The House of Representatives by Samuel F. B. Morse, 1822</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/01e7e65a-e97b-4ffa-b2fd-02f6fdfc95b1/5.3.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The Car of History Clock</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/cb789ef2-221a-418b-b22d-37725adde7c5/5.4.jpg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Justice Ruth Bader Ginsburg lying in state</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/bd1f5048-7235-4369-8aaa-58c1f2fb0961/6.1.png</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/6ee1b2c9-ae84-4c01-bd35-d7a289f1a920/6.2.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Old Senate Chamber</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/31b123e3-c855-4bc3-8059-9b2d80c85da2/6.3.jpg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Mahogany Senate Desk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/094c2096-bcdf-4b61-8557-227898f5d414/7.1.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/30923441-2283-4cfc-aa97-578c0631e612/7.2.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Temporary House Chamber ("The Oven"), on the left</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/11a1b2a8-d86d-4490-8b53-1ed496a99372/7.3.jpg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Klipper desk, 1873</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/3ac5ee0c-4d9b-4414-b6bc-731c4eb95cdc/7.4.jpg.png</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The Mace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/65c45107-5cd3-4baa-9783-a2bb5e599974/7.5.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>George Washington and the Marquis de Lafayette</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/2f3eacfb-c956-44c8-8066-dbbc2b3d3e74/7.6.jpg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The Inkstand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/7f4f14f4-d3eb-42a5-a88f-2ac1d11dde93/8.1.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/05024bd7-9083-4faf-9e99-33f554e014fa/8.2.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The Hall of Columns</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/5bccfe14-68ea-4304-99c1-3d219228159e/8.3.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Capital with tobacco leaves</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/9d6e538e-72fb-4253-bdbe-0cfbba844f07/8.4.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/d7d6acdb-c64f-4518-a9b4-7a37fe3d1db0/8.5.jpg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The Iron Library</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/8fbebc7a-2727-4cc5-96ca-b0123aad8aec/8.6.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The Columbus Doors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/811b2124-7624-434f-8d1a-991280fb357d/9.1.png</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/077cf8c3-1845-459c-ad88-3db4aefe48b1/9.2.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Press working beneath chandelier with both gas and electric light, c. 1895</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/25e54a16-970f-4af4-99f7-f41fb0416ccb/9.3.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Brumidi Corridor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/d41a3047-33b7-49bd-be1a-1f332281e25e/9.4.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The President’s Room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/14c3adc2-d327-4c58-bc7b-24d410ef26e4/10.1.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/9a0f2bc1-2b19-4b58-accf-b877e30a0411/10.2.jpg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Site proposed for Washington’s tomb</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/1389ec41-3e30-45e3-a232-f94063b1f3cf/10.3.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The Magna Carta in a gold box within a glass case</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/d4f90f37-f713-49e9-913b-9a3984b65ac0/10.2.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The Compass Rose at the center of the Crypt</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/563bbb58-483b-4256-a770-5d6eaa61c873/11.1.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/28e52ae0-44e0-4187-a397-c89acfdefbd8/11.2.jpg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Pierre Charles L'Enfant, Frederick Law Olmsted, George M. White</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/dd1114a5-b7d8-4bbc-a8f2-347549f85bd2/11.3.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The Summerhouse</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/d924b97d-d232-4e4b-800c-7877e587be36/11.4.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>The Court of Neptune</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/b1f0cb49-1e6f-4f94-86e7-9d91f1718a2f/12.1.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/5a0b8207-9465-4422-a069-f06581c9e5b1/12.2.png</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/d2583a7d-aa32-4fd9-bbd4-3d8abf767db3/12.3.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/68fe4b0d-5e40-4eb6-864b-708b2f540cde/12.4.jpg.jpeg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Conservatory of The Botanic Garden</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/544e6c33e4b0b7c1dfc1b579/814ec111-96bf-4420-8e40-efe0ea8538ff/12.5.jpg</image:loc>
      <image:title>The U. S. Capitol - Make it stand out</image:title>
      <image:caption>Senate subway used 1912-1960</image:caption>
    </image:image>
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