To enhance the effectiveness of patient education and counseling, practitioners might adopt some of the techniques of advertising. These include frequent repetition of key messages, emphasizing benefits not just procedures, and associating success with persons well known and respected by the patient (a form of indirect endorsement).
Consequences, not just facts and procedures, should be an essential part of most health communications. A redesigned nutritional food label is an intriguing example.
The field of Health Communications is broad and complex, not easily summarized in a chart or table. Please use this collection of cards showing the actor, audience, intent, and example of several of these methods to map out communications campaigns –in the field of health or otherwise.
The gist of a story can often be more memorable than the precision of a fact. Stories are often more easily repeated, and can have a longer life and a more lasting effect. So non-profits, NGOs, and intergovernmental organizations profitably build stories into any appeal for funding or any effort to raise awareness of the organizations and/or their causes.
Given the power of the bully pulpit, the extraordinary persuasiveness of the media, and the proven efficacy of the flu vaccine, it’s surprising how little U.S. presidents have publicly communicated and led by example on this issue.
WHO should create a second website devoted to topics of personal health and wellness, as opposed to the broader, global health topics of its current site.
Updates to earlier posts on the UN Secretary General, CVS and Taget’s ClearRX system, Apple’s ResearchKit, and a look at who’s engaging and who’s engaged on social media.
During the Presidential debates there was slight reference to healthcare in the US and no mention at all of global health issues.
Seven reasons why Americans appear to be far more concerned about Zika than malaria.
Like all of his or her predecessors, the next Secretary General of the UN will have little to no significant experience in global health. Is this a problem or a missed opportunity?
Is it a realistic goal to vaccinate every child on Earth, from birth - 19, for 15 deadly and disabling diseases? A back-of-the-envelope calculation yields a surprising answer.
The NIH’s Dr. Anthony Fauci is without question a remarkable researcher and administrator…but as a health communicator, he has few peers.
How valuable would it be to have a tool that both sorted NGOs by the services they performed and by how effective they were in doing so?
CDC does a remarkable and laudable job of influenza surveillance. Still, could it be improved? Maybe, yes…and probably, not.
A look at the words we use to describe the risk / chance / chances / odds / likelihood / possibility / probability of contracting infectious diseases.
The need to differentiate Results from Activity and Enumeration and why how NGOs and GOs can best keep faith with all of their stakeholders.
Looking at 18, prominent, global health organizations to see what social media they are using and what levels of engagement they achieve.
From the perspective of packing, labeling, and design, why CVS should replace its amber pill bottles with Target’s ClearRX system.
Given all the hoopla at the launch of Apple Watch, you’d be forgiven if you missed a short segment that day (March 9, 2015) where Apple introduced an app-building suite called ResearchKit. Designed to make it easier for medical researchers to conduct large-scale studies, it has the potential to be a game-changer in public health.
Soliciting ideas can be as helpful ––and powerful–– as soliciting funds.
Why NGOs need to thread the needle on balancing descriptions of need with expressions of hope in all of their communications.
Could an image on a t-shirt and a simple change in language help erase the stigma of Ebola?
Given the remarkable success of the (Red)™ campaign to fund AIDS research and treatment, might similar campaigns to fight tuberculosis (Blue)™ and malaria (Yellow)™ make sense?
A look at the 100 best-selling prescription pharmaceuticals reveals the extent to which the color blue predominates in their logos and branding.
The Global Fund recent made subtle shifts in its branding. Was it signaling a shift in its mission as well, from concentrating on three diseases to a broader approach to health generally?
How does Gavi’s new branding compare to its previous version?
Music is remarkably powerful in its ability to evoke emotions. As Gavi demonstrates in a recent video, it should not be overlooked in communicating your message.
CVS has made a dramatic change to its front-of-store display space. Are they giving up some short-term revenue for a longer-term repositioning?