Health and Communications

Rick Lesaar

 

The intersection of health and communications; on strategies to make global health and development efforts more effective and more widely and fully understood.

 

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Why CVS Should Retain Target’s ClearRx System

July 06, 2015 by Rick Lesaar

From the perspective of packing, labeling, and design, why CVS should replace its amber pill bottles with Target’s ClearRX system.

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July 06, 2015 /Rick Lesaar
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CVS: Trading a Negative Space for a Positive Image

October 27, 2014 by Rick Lesaar

CVS has made a dramatic change to its front-of-store display space. Are they giving up some short-term revenue for a longer-term repositioning?

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October 27, 2014 /Rick Lesaar
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