Rick Lesaar
The intersection of health and communications; on strategies to make global health and development efforts more effective and more widely and fully understood.
To enhance the effectiveness of patient education and counseling, practitioners might adopt some of the techniques of advertising. These include frequent repetition of key messages, emphasizing benefits not just procedures, and associating success with persons well known and respected by the patient (a form of indirect endorsement).
Read MoreThe field of Health Communications is broad and complex, not easily summarized in a chart or table. Please use this collection of cards showing the actor, audience, intent, and example of several of these methods to map out communications campaigns –in the field of health or otherwise.
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