Balancing Need and Hope
Why NGOs need to thread the needle on balancing descriptions of need with expressions of hope in all of their communications.
Read MoreErasing the Stigma of Ebola by Image and Word
Could an image on a t-shirt and a simple change in language help erase the stigma of Ebola?
Read MoreTime for (BLUE)™ or (YELLOW)™ ?
Given the remarkable success of the (Red)™ campaign to fund AIDS research and treatment, might similar campaigns to fight tuberculosis (Blue)™ and malaria (Yellow)™ make sense?
Read MoreMedicine Blues?
A look at the 100 best-selling prescription pharmaceuticals reveals the extent to which the color blue predominates in their logos and branding.
Read MoreThe Global Fund for...Health?
The Global Fund recent made subtle shifts in its branding. Was it signaling a shift in its mission as well, from concentrating on three diseases to a broader approach to health generally?
Read MoreGavi: A New Brand
How does Gavi’s new branding compare to its previous version?
Read MoreGAVI: The Power of Music
Music is remarkably powerful in its ability to evoke emotions. As Gavi demonstrates in a recent video, it should not be overlooked in communicating your message.
Read MoreCVS: Trading a Negative Space for a Positive Image
CVS has made a dramatic change to its front-of-store display space. Are they giving up some short-term revenue for a longer-term repositioning?
Read More