Rick Lesaar
The intersection of health and communications; on strategies to make global health and development efforts more effective and more widely and fully understood.
Given all the hoopla at the launch of Apple Watch, you’d be forgiven if you missed a short segment that day (March 9, 2015) where Apple introduced an app-building suite called ResearchKit. Designed to make it easier for medical researchers to conduct large-scale studies, it has the potential to be a game-changer in public health.
Read MoreSoliciting ideas can be as helpful ––and powerful–– as soliciting funds.
Read MoreWhy NGOs need to thread the needle on balancing descriptions of need with expressions of hope in all of their communications.
Read MoreCould an image on a t-shirt and a simple change in language help erase the stigma of Ebola?
Read MoreGiven the remarkable success of the (Red)™ campaign to fund AIDS research and treatment, might similar campaigns to fight tuberculosis (Blue)™ and malaria (Yellow)™ make sense?
Read MoreA look at the 100 best-selling prescription pharmaceuticals reveals the extent to which the color blue predominates in their logos and branding.
Read MoreThe Global Fund recent made subtle shifts in its branding. Was it signaling a shift in its mission as well, from concentrating on three diseases to a broader approach to health generally?
Read MoreHow does Gavi’s new branding compare to its previous version?
Read MoreMusic is remarkably powerful in its ability to evoke emotions. As Gavi demonstrates in a recent video, it should not be overlooked in communicating your message.
Read MoreCVS has made a dramatic change to its front-of-store display space. Are they giving up some short-term revenue for a longer-term repositioning?
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